

Helmut
Unordinary
...from the upcoming album 'Content Creatures' 👉 pre-order on HERE
release date 13.03.2026 (album release: 10.04.2026)
Helmut - Unordinary (single, 13.03.26)
label: ST.VLADIMIR (lc 95658) | isrc: FRIDO2515137

“Unordinary,” the second single from Helmut’s fourth album Content Creatures, circles themes of cultural pessimism and alienation. As the album title suggests, Helmut probes the uneasy space musicians now occupy between art and content, running on the hamster wheel of extraction, supplying material and being shaped by it in return. “Where the love’s been,” he sings, leaving it deliberately unclear whether the absence refers to devotion to music itself or to a particular person. The song refuses a grand finale, opting instead for a sobering coda, a small, unresolved secret rather than a closing gesture.
“don`t tell me / I won’t tell you / we’re ordinary”.
Helmut - Content Creatures (album, 10.04.2026)
label: ST.VLADIMIR (lc 95658)
upc digi: 3663729421241 | upc vinyl: 4251804189637
pre-order / pre-save: https://ffm.bio/contentcreatureslp
Album Bio_Content Creatures
“Dance Music for Losers”
How do losers dance? According to Helmut, almost weightlessly, with soft feet and warm gestures, sometimes alone, sometimes together.
Content Creatures, Helmut’s fourth album, evokes the pop archetype of the “beautiful loser”, a figure that had nearly vanished in so-called late capitalism. In a present where even suffering is often instrumentalised and optimised for clicks like a competitive sport, the album sets a counterpoint. Listening to it awakens the desire to be enchanting losers again: useless, joyfully messing up, losing something beloved, having one’s heart broken, giving up a dream, sinking into beauty.
You do not sink alone. Comforting harmonies envelop the listener. Voices of friends appear, accompany you for a while, then fade again. Warm grooves, floating synths and delicate guitar lines shape an indie sound that remains open and breathable. Self-produced for the first time in Helmut’s home studio in Neukölln, Content Creatures sounds thoughtful and light at once.
The album will be released digitally and on vinyl on 10 April 2026 via the Berlin-based label St.Vladimir. There are four songs on each side. The cover features an exceptionally pretty guinea pig. Helmut finds the extraordinary in the seemingly ordinary: a child’s pet, perhaps the most ordinary creature of all, becomes the cover star and headstrong protagonist.
On “I Got Me a Microwave”, Helmut discovers big themes like loneliness, longing and pettiness in the most banal of objects. The lyrical self, or as Helmut prefers, the emotional self, deliberately does things the fictional ex would dislike: buying a microwave, waving at tourists on a passing boat.
“I got me a microwave / I do all the things you hate and I / wave at the boats passing by / it’s all in the smile.”
“Unordinary”, the second single, addresses cultural pessimism and alienation. As suggested by the album title, Helmut plays with the question of how musicians today navigate between art and content, delivering material within the hamster wheel of commercial logic while being shaped by it in return. “Where the love’s been,” he sings, leaving open whether this refers to love for music itself or for a specific person. The song avoids a grand gesture and ends instead with a sobering secret:
“don’t tell me / I won’t tell you / we’re ordinary.”
“Je t’adore l’ennui” is an ode to boredom. “I thank boredom for opening up spaces where I can find myself,” says the musician. “After a big project, you have to lie around, play computer games, hang your brain out to dry. You have to go into the desert to find an oasis.”
Who would have guessed that retreating into the desert could be so catchy? “They Never Told Anyone” asks where the lovers are now:
“Show me where the lovers have gone / tell me what will happen to us / if we never find anyone / to make us feel whole again.”
The song touches the heart without weighing it down, even carrying a slight humor through its backing choir, which repeatedly insists: “They never told anyone.”
Where is love anyway? In the head, the stomach, the chest, the corner shop? Helmut locates it both inside and outside the world. “Vallabye”, a gently intimate duet with Moldovan indie artist Valeria Stoica, tells of someone returning to their city after a long absence. They are told that their beloved places, the dive bars, still exist, and they find comfort there. A song for those who linger in pubs late at night and cannot yet go home.
Emo meets pop, gravity meets lightness. Helmut insists that music must be sincere, never merely a means to an end. “God in the Middle”, released in winter and chosen as the title track for the German-language politics podcast Gilda con Arne, features what may be the most melancholic “we dance” in music history, carried by a bright synth and a warm, tapping bass.
By this point at the latest, it becomes clear: you are never lonely in Helmut’s music. No encounter, no touch was meaningless. Somewhere out there exists this place, this dive bar, where everyone you have ever loved gathers. They dance and drink, and there is no malice in their laughter, only anticipation.


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